Un rompiscatole in cucina – social media & influencer

If cans of tuna or peas made people think of a sad single dinner, thanks to an innovative cross-media project and format created for ANFIMA (Association of Manufacturers of Metal Packaging) "Un Rompiscatole in Cucina," they have become the latest trend in cooking: doc dishes ready in minutes with the help of a smart supply of cans. All of this declined on proprietary social channels rich in content aimed at enhancing the concept.

Canned foods have thus taken a quantum leap forward by becoming carefully chosen and preserved products that can be used creatively to vary the diet, surprise guests, and break free from the "steak and salad" game. Chef's word!