Press office, social media and events for Progress Profiles

For over ten years Black & White Comunicazione has worked alongside Progress Profiles on integrated communication, bringing an Italian-made technical excellence into dialogue with the press, digital communities and the design world.

Progress Profiles, based in Asolo (Treviso), is an international reference in the design and manufacture of technical and decorative profiles, installation, waterproofing and levelling systems for floors and wall coverings, distributed worldwide to the professional market. The agency works across the brand's entire communication ecosystem with one clear goal: translating a strongly technical DNA into clear, engaging content for architects, designers, installers, dealers and end consumers.

On the press office side, the agency produces press releases, editorials, interviews and supporting materials for product launches, system innovations and trade-fair participation, with ongoing coverage of the construction, architecture, interior design and hardware press and the planning of print advertising space. On social media it manages the Facebook, Instagram and LinkedIn channels with multilingual editorial plans, in-house production of visuals and video — including AI content design tools —, community management, paid campaigns and quarterly reporting.

Events complete the picture: for the launch of the Kaleidos concept and catalogue, the agency devised a format combining an in-depth talk with site-specific creative installations, attracting designers, architects, journalists and influencers from the home and design world and opening new channels with architecture studios. A project that established Progress Profiles as a voice in interior design, not only as a technical specialist.