Press office and strategic consulting for San Marco Group

For over twelve years Black & White Comunicazione has worked alongside San Marco Group on corporate and product communication, giving a voice to a company that brings beauty and well-being to more than one hundred countries through Made in Italy colour.

San Marco Group, headquartered in Marcon (Venice), is one of Italy's leading manufacturers of paint systems for professional construction and interior design, with a brand portfolio ranging from San Marco to ABC and Novacolor and a growth path built partly through targeted acquisitions, such as Oikos and Borma Wachs in 2026. The agency works with the owners and management as a strategic partner, helping define the messages, tone and timing of communication.

On the corporate side, the press office tells the story of the Group's solidity, vision and values — results, sustainability, innovation, people — with ongoing coverage of the financial, general and trade press at national and local level. Press releases, press kits, interview and editorial preparation, briefings and scenario mapping give the Group a clear, consistent voice on major transactions, milestones and industry topics.

On the product side, the press office works on the San Marco brand to bring launches, solutions and colour trends to its different audiences — professionals, architects, designers and end consumers — through the construction, architecture, design and decoration press as well as consumer titles. Story angles built around new ranges, technical innovation and Color Trends, content tailored to each media target and proactive planning generate continuous coverage, measured through a customised press review, monitoring and monthly reporting.