Playmobil – media relations

The Italian astronaut continues the ESA Beyond Mission and together with his playmobil traveling companion invites the little ones to pursue their passions. Thanks to Black & White Comunicazione who managed the partnership coordinating with ESA (European Space Agency) and ASI (Italian Space Agency) took care of the media relations and social activities. This initiative, which had a very strong media echo, is part of the communication plan designed by the Agency to relaunch the historic German toy brand, which has remained in the hearts of entire generations, and attract new fans.