Playmobil – Wiltopia

Since 2017 we have been taking care of Playmobil Italy's communication as Digital Agency and Press Office. In May 2022, the leading children's toy company unveiled Wiltopia, a new product series made with 80 percent sustainable materials and an outer packaging made of recycled paper and cardboard.

In addition to communicating the line on social media with a dedicated campaign, through a Press Office and Digital PR activity we generated 165 releases including 147 online publications, 12 newspapers, 1 radio and 4 influencer content.