Assogastecnici – Giving a voice to the invisible

Giving a voice to the invisible: Assogastecnici's digital communication

Black & White Comunicazione built Assogastecnici's editorial and visual identity on LinkedIn from the ground up, turning complex technical content into accessible, recognisable formats.

Assogastecnici represents around 95% of the Italian market for industrial and medical gases and hydrogen as an energy carrier: a sector worth almost €3 billion, working with substances that are invisible yet indispensable. The challenge was to bring this value to the surface on LinkedIn, speaking both to a qualified B2B audience and to those less familiar with the sector, without any advertising investment.

Since April 2026 the agency has managed the Association's LinkedIn page and the new "Insights" section of its website, with three objectives: making technical content accessible, strengthening the digital presence and building a recognisable editorial identity.