ELECTRONIC ARTS – Media Relations

Press office and media relations for Electronic Arts

For over fifteen years Black & White Comunicazione has been Electronic Arts' Italian reference point for product communication, bringing the launches and updates of the publisher's most-followed franchises to the national media.

Electronic Arts is one of the world's leading publishers of interactive entertainment, with franchises such as EA SPORTS FC, Battlefield and The Sims reaching millions of players worldwide. For the Italian market the agency runs the product press office, ensuring that every release receives timely, accurate coverage consistent with the Group's global communication.

The work follows EA's international editorial calendar: press materials are localised and adapted for the Italian market, distributed to an established network of gaming, tech and general-interest outlets, and supported by ongoing relationships with trade editors and journalists. Interviews, supporting materials and coordination with the international teams complete the media relations activity, while dedicated events amplify the key moments of the calendar.

Each communication beat closes with a coverage report for the Italian territory, integrated into the publisher's multi-territory reporting: collection and analysis of the coverage, press trends and feedback, the most relevant quotes and an estimate of the visibility generated. This is complemented by ongoing monitoring of industry topics relevant to the brand.