Braun – Digital campaign “Bella Dentro”
"Bella Dentro" digital campaign for Braun Household Italia
Black & White Comunicazione conceived and produced the social content for the partnership between Braun and Bella Dentro, bringing two brand identities together in a single story against food waste.
During 2022 Braun Household Italia, the German small-appliance brand, partnered with Bella Dentro, a Milan-based start-up that rescues fruit and vegetables rejected for purely cosmetic reasons, cutting produce waste and its impact on growers. The challenge was to turn this partnership into a digital campaign able to speak to both brands' audiences with one shared language.
The agency developed the creative concept and storytelling of the initiative, the video shoot and bespoke graphic content for online and offline promotion, planning and publishing the content on Braun Household Italia's social channels in line with both brands' guidelines.
Client:
Braun Household Italia
Sector:
Small domestic appliances / Consumer goods
Services:
Social Media
Content Production
Video Production
Storytelling